INSTALL THIS SKILL IN CLAUDE
The Competitor Teardown Skill
Want to know exactly where your competitor is weak?
Install this skill once in Claude, then just hand it any competitor's URL. In a matter of minutes, it reads their site and hands back their positioning, their target buyer, and the gaps you can attack. Unlike a one-off prompt you paste and lose, a skill lives in your workspace, and Claude reaches for it automatically every time you need a teardown.
What the Skill Gives You
Every teardown returns five decision-ready sections:
- Implied positioning. The category they're claiming and their strategy
- Target buyer. The exact ICP they're built for, and who they ignore
- Messaging themes. The three proof points they lean on most
- Gaps to attack. Three exploitable weaknesses, each with your counter-angle
- One-line wedge. A positioning line to win a buyer who's considering them
How to Install & Use
- Download the Competitor Teardown skill.
- Upload it as a Skill in Claude Cowork.
- Give Claude a competitor's URL, or paste their homepage copy.
- Get your teardown, then repeat for every rival on your list.
Pro Tip: Run it on your own site first to see the gaps a competitor would attack, then fix them before they do.