The 90-Day MQL Quality Cheat Sheet for B2B Marketers

Turn poor quality leads into pipeline-ready prospects using 5 demand gen tactics.

My Name is Alex Gluz

  • Digital marketing expert with 16 years of experience helping companies grow through effective paid advertising and proven growth strategies.
  • Founder of T.A. Monroe - a B2B agency where we turn marketing challenges into success stories.
  • We use battle-tested, data-driven demand generation frameworks to help B2B SaaS companies predictably scale their revenue within 6 months, without the risk of wasting budgets.
  • Over the last eight years we've built and optimized over 3,500 paid campaigns across Google, LinkedIn, and Meta.
  • Our frameworks that have consistently delivered an average of 53% increase in high-quality leads and 27% reduction in CAC for our clients.

Up to 80% of New Leads Never Translate into Sales

80%


To increase your conversion rate, first, you must improve the quality of your MQLS.

In this cheat sheet, you'll learn the top hacks to get more marketing-qualified leads for your sales funnel.

1. Enhance Your Lead Capture Forms

2 Crucial Things You Want to Have in Your Form

1

Add the self-attribution question "How did you hear about us?" and leave an open field. That will help you understand the best audience sources to scale these channels.

2

Use data enrichment tools to simplify your form. You will create, capture, and convert demand from ideal customers faster.

2. Advance Your Lead Nurturing Process

Pro Tip:

The more helpful and informative your nurture emails are, the higher your MQL quality will be.

3. Set Up Your Demand Gen Engine

Increase brand awareness and drive traffic to the website so your prospects can learn more about you. To accomplish this goal, demand gen content must be shareable, easily accessible, and engaging. Include high-quality of:

4. Set Up Your MQL Magnet

To transform your cold leads to high-quality marketing leads, they must be convinced that what they’re accessing is valuable.

5. Take Advantage
of Your ABM

86% of marketers say
ABM improves win rates

86%


Instead of generating more leads, focus on highly targeted accounts that can make an actual purchase.

With account-based marketing, you can target new and existing audiences with a personalized approach, which ultimately increases the conversion ratio.

Does This Stuff Actually Work?

Here are just some of the companies and B2B businesses T.A. Monroe has helped get sustainable results across paid media channels

TA Monroe Digital - Marketing Agency for B2B SaaS Companies

Our Clients

Our Clients

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Need a more in-depth explanation of how to build a sustainable demand generation framework?
Schedule a free, one‐on‐one session with me, and I’ll walk you through actionable steps to improve your campaigns and get better results.

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