LinkedIn Targeting Cheat Sheet
Actionable in under 48 hours.
1. Know Who You're Targeting : 4 Layers
Firmographics
Company size, industry, revenue, location. Defines which accounts have the need and budget.
Decision Makers
Director / VP / C-level titles + seniority who approve spend.
Users
Day-to-day roles, skills, and pain points of whoever uses your product.
Behavioral / Technographic
Tech stack + site/content engagement signals indicating buying intent.
2. Stack Your Targeting Layers
Firmographics → company size, industry, revenue, location
Decision makers → job title + seniority
Users → job function + skills
Behavioral / technographic → tech stack + retarget by engagement
3. ABM Setup : 3 Moves
Upload your account list
Matched Audiences supports up to 300,000 companies, ~72 hrs. Start with top 300 target accounts.
Segment your campaigns
Cap each campaign at ~200 companies to keep targeting precise.
Exclude the noise
Block competitors, current customers, employees, and irrelevant industries.
4. 48-Hour Launch Timeline
Day 1, AM: List job titles, seniority & firmographics for the full buying committee.
Day 1, PM: Upload account list to Matched Audiences; set exclusions.
Day 2, AM: Build 2 audience variants (job title vs. function + seniority) to A/B test.
Day 2, PM: Launch. Review CTR & engagement in 48-72 hrs; save the winning audience.
Min. audience size
for sponsored content
Target accounts
to start ABM list
Processing time
Matched Audiences
Max companies/campaign
per segmented campaign
PRECISION TARGETING 1-PAGER